Saudi Arabia – Jeddah, 23 October 2024 –__ Health Water Bottling Company, the owner of the "Nova Water" brand, has announced the signing of a partnership agreement with the SAL Jeddah GT Race 2024, under which Nova Water will be a support partner of this global event. The partnership agreement was officially signed by Mr. Mansour AlMokbel, Acting CEO of the Saudi Motorsport Company and Mr. Serdar Seyhanli, CEO of Nova Water.
Nova Water's participation in the SAL Jeddah GT race 2024 stems from its ongoing commitment to supporting sports activities and events in the Kingdom, while reinforcing its dedication to social responsibility principles. Through its support for the community and the national economy at large, Nova aims to implement a series of initiatives, particularly in the field of sports, such as the SAL Jeddah GT race 2024, in order to strengthen the Kingdom’s position as an influential and active player on the regional and international sports scene. The SAL Jeddah GT race 2024 will feature two world-class events: the Fanatec GT World Challenge Europe and the exciting GT4 European Series. Additionally, it will include the longest racing event in Saudi Arabia’s history, with the SAL Jeddah GT race 2024 taking place for the first time in the Kingdom on 29th and 30th November.
About Saudi Motorsport Co. (SMC)
SMC is the dedicated commercial and operational arm of SAMF established to bring the Kingdom of Saudi Arabia’s motorsport events under a single umbrella and is the first body in Saudi Arabia dedicated to commercializing motorsport at a national level. SMC acts as the local promoter for KSA’s growing motorsports events portfolio which currently includes the Formula 1 Saudi Arabian Grand Prix, the world-renowned Dakar Rally as well as the newly signed WRC Rally Saudi Arabia. These recurring major motorsports events are delivering directly against the Kingdom’s Vision 2030 with each committed to long-term deals that have helped Saudi Arabia to develop an unrivalled portfolio that is not replicated anywhere else in the world.
About Nova Water
Nova® Water is the sole and primary product of Health Water Bottling Company. The company was founded in 1973 and has maintained its quest to always be innovative and thus capitalized on 50 years of experience within the bottled water industry. Nova® water is distinguished by its purity and distinctive taste. It originates from deep protected groundwater. Its factory is located in Se’ed area, under Ramah governorate,120 km east of Riyadh, far away from urban structures and external pollution.
For Media Enquiries:
• Saudi Motorsport Company: media@saudimotorsport.com
• SMG Contact: press@thesmg.com
• SMG MENA: mena@thesmg.com
