Saudi Motorsport Company

Partners

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Together, We Drive Extraordinary Experiences

Saudi Motorsport Company partners with leading brands, suppliers, and service providers to deliver world-class motorsport events and unforgettable fan experiences across the Kingdom. From global sporting spectacles to national championships, our partners play a vital role in shaping the future of motorsport in Saudi Arabia.

Whether you're looking to showcase your products, provide specialist services, or build long-term commercial partnerships, SMC offers unique opportunities to align your brand with some of the world's most prestigious motorsport events.

Why Partner with SMC?

Partnering with Saudi Motorsport Company provides access to one of the fastest-growing motorsport markets in the world, connecting your business with passionate audiences, international visitors, government stakeholders, and globally recognized brands.

Partners can benefit from:

  • Access to leading international and local motorsport properties
  • Year-round partnership opportunities across multiple events and experiences
  • Tailored sponsorship packages built around specific business objectives
  • Premium hospitality and client engagement opportunities
  • Integrated marketing, digital, content, and on-ground activations
  • Strong local and international media exposure
  • Association with one of Saudi Arabia’s leading motorsport and entertainment platforms
  • Opportunities to align with Saudi Vision 2030 through sport, tourism, innovation, and audience engagement

Let’s Talk...

Every successful partnership starts with understanding what you want to achieve.

Whether your goal is to increase brand awareness, engage customers, launch a new product, reward key clients, or create memorable experiences, our team can develop a partnership solution tailored to your objectives and audience.

Interested in exploring partnership opportunities?

sponsorships@saudimotorsport.com

SMC News

All News
Inside the New Route of Dakar 2026

23 OCT, 2026

Inside the New Route of Dakar 2026

The Dakar Rally returns to Saudi Arabia for the seventh consecutive edition from January 3 to 17, bringing with it one of the most demanding and wide-ranging routes since the event first arrived in the Kingdom. Held under the supervision of the Ministry of Sport, organised by the Saudi Automobile and Motorcycle Federation, and promoted by the Saudi Motorsport Company, this year’s edition continues to elevate the rally’s standards, drawing competitors into a course that stretches across some of the country’s most iconic and challenging landscapes.

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Saudi Motorsport Company and Extreme H Announce Strategic Partnership to Drive the Future of Hydrogen Racing in the Kingdom

23 OCT, 2026

Saudi Motorsport Company and Extreme H Announce Strategic Partnership to Drive the Future of Hydrogen Racing in the Kingdom

22 April 2026, LONDON, UK / JEDDAH, KSA: Saudi Motorsport Company (SMC) and Extreme H today announced a strategic commercial partnership together, as part of their joint efforts to advance the innovation of sustainable technologies whilst further establishing Saudi Arabia as a global motorsport hub.

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Saudi Motorsport drives innovation through its CSR initiatives in partnership with Effat University

23 OCT, 2026

Saudi Motorsport drives innovation through its CSR initiatives in partnership with Effat University

Following the conclusion of “Pitstop for the Planet: Inclusive Upcycling Design Challenge”

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Saudi Motorsport Showcased at MESIF London 2026 as Key Driver of Saudi Sports Growth

23 OCT, 2026

Saudi Motorsport Showcased at MESIF London 2026 as Key Driver of Saudi Sports Growth

London, United Kingdom – 04, June, 2026: Saudi Motorsport Company (SMC) highlighted the growing role of Saudi motorsport within the Kingdom’s wider sports transformation during its participation at MESIF London 2026, one of the leading global forums focused on the future of sport, investment and innovation in the Middle East and beyond.

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Saudi Motorsport Showcases WRC Rally Saudi Arabia’s Impact and Achievements

23 OCT, 2026

Saudi Motorsport Showcases WRC Rally Saudi Arabia’s Impact and Achievements

The inaugural edition of WRC Rally Saudi Arabia brought the FIA World Rally Championship to the kingdom for the first time, providing Saudi Arabia the opportunity to host one of the most demanding and prestigious events on the global stage. More than just a championship round, it marked the beginning of a new chapter for rallying in the kingdom, one that reflected the scale of the event and the ambition behind its delivery.

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Saudi Next Gen Continues to Develop Saudi Motorsport Talent Dakar Rally 2026 Marks Milestone for Saudi Next Gen Program

23 OCT, 2026

Saudi Next Gen Continues to Develop Saudi Motorsport Talent Dakar Rally 2026 Marks Milestone for Saudi Next Gen Program

Jeddah, Saudi Arabia : The Saudi Next Gen program, overseen by the Saudi Automobile and Motorcycle Federation and Saudi Motorsport Company under the supervision of the Ministry of Sport, continues to play a key role in developing national motorsport talent through a structured and high-performance training pathway designed to prepare young Saudi drivers for regional and international competition.

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Partnerships

Partner with Saudi Motorsport Company and unlock opportunities to connect with passionate audiences, elevate your brand, and support world-class motorsport experiences.

Discover the benefits of partnership and learn how to become an official SMC Partner today.